SOLUTION
3 MAIN SEGMENTS
Ouick Com
Custom Setup
Packages
A
Aarambh is a celebration planning platform that enables seamless discovery and booking of personalised, small-to-medium-scale decoration setups for any occasion — delivering a reliable, aesthetic, and stress-free experience built on quality and trust.
INTENDED IMPACT AND MEASURING SCCUCESS
Business perspective
There is an increase in the vendor onboarding rates and subscription value in all the localities of reach
Design perspective
Time taken for each decision is minimal but keep the user well informed about what each decision is
For RESEARCH we sourced our data from seconadry web research, in person interviews and and online surveys that were conducted by the team
Decoration is a Frequent, Recurring Need 75% of respondents need decoration every 2–3 months, signaling a high-frequency market with strong repeat demand — not just a one-time or seasonal need.
Trust & Reliability Are Major Pain Points with Decorators Of those who faced problems hiring decorators:
experienced delayed setups
dealt with unclear pricing
found the final decor didn't match what was promised
Collectively, these three issues reflect a deep trust and reliability deficit in the current market, representing a clear opportunity for a more accountable service model.
To save time
Better
aesthetics
Time Savings & Aesthetics Drive Hiring Decisions When consumers do hire, and— together accounting for nearly 80% of hiring motivation. This signals that speed and visual quality are the two strongest value propositions a decoration service can offer.
An Important step after this was stakeholder segmentation. First, stakeholders were segregated into primary, secondary, and tertiary users based on the level of involvement. Then specific user types were created based on the intent of use and needs from the product.
Secondry
Suppliers for decorations
Predictable demand, better communication
Local Delivery Drivers / Transporters
Scheduled jobs, integrated workflow
Customer’s Family Members
Enjoy a well-executed, stress-free event
Tertiary
Social Media Platforms , Mutuals
Build trust, offer discoverability, share aesthetics
Primary
Customer
Clarity, trust, and a smooth booking experience
Decorator
Fair pay, digital visibility, easier planning
Vendor’s Assistants / Staff
Better coordination, reduced last-minute chaos
Then we broke down the customer segment of the primary tg into different profiles of users
User kind
Core painpoints
Expectation from the product
Picky chooser
Last minute planner
The organizer
The skeptic
He has decided to keep a small function in his house
or a small hall at the 11th hour and needs decor fast
She is a very detail oriented person who likes to have a lot of options in terms of decor and want to
choose each element
He like everything to be on time and well planned along with transperancy in any service.
He is very skeptical of what he sees online and cannot trust a service that provide something emotionally critical such as decor in an important even
Trust that the platform works and I am not the first or only one to use it .
Simple straightforward product that has high transparancy and communication with the user
Gives the user control over each element of what they are buying or booking
Fast service product that allows him to make a choice of decor extremely quickly
This is the list of the constraints, product decisions the team made and what were the trade off we accepted
Product descisions made
1
Our market research provided us with facts that shaped key product decisions
Quick commerce required a big distribution and inventory.
Products that lack focus on 1 or 2 core services and ties to cater to all needs with multiple solutions are unable to crack the core market.
The team decided to cut down on the Quick Commerce segment to focus on the core product.
Custom Setup
Packages
Ouick Com
2
In the Standard packages, a user-centric option would have been to give them control to add items to the standard package.
But from a business perspective, it would have become logistically and functionally very difficult in the early stages of the business
Constraints
There were no actual company constraints, as it was a college project, but time was a constraint (1 month).
But as product thinkers, we assumed constraints like lack of large distribution and lower trust, since the product is new.
Trade offs accepted
We accepted that the cutdown of QuickCom would result in a loss of retention. And the package decision would reduce user control in exchange for reliable service
After that, the INFORMATION ARCHITECTURE of the entire app was created along with tasks to be elaborated upon in the product flow. Those are too big to fit here. I will link there. Do have a look
Structure of the solution
A platform that enables seamless discovery and booking of personalised, small-to-medium-scale decoration setups for any occasion — delivering a reliable, aesthetic, and stress-free experience built on quality and trust.
Packages
Introduction and entry in the market with standard packages as the core product
To build trust in the market as a new player
We can much better cater to the Skeptic and last minute planner user type with this service .
Custom Setup
USP that diffrentiates our product from other players in the market
We can much better cater to the picky and organizer user type with this service .
User preferences and inclinations can be studied to personalise the experience
Ouick Com
Makes it an all-in-one platform. With quick comm services, we can cater much better to the 'last-minute planner' and picky-chooser user type
Also, the visibility of the platform and return rate would increase with a subscription-based model
Core Problem
Small-to-medium home decoration consumers are underserved by the current market, where professional decorators and planners predominantly focus on large-scale events, leaving a significant gap in accessible, reliable vendors for aesthetic residential setups. This misalignment between supply and consumer demand results in lost market opportunity and unmet customer needs in the home décor segment.
Product statement
A platform for seamless discovery and booking of personalised, small-to-medium-scale decoration setups for any occasion — delivering a reliable, aesthetic, and stress-free experience built on quality and trust.
Packages page and flow
Content architecture of the home page. It is divided in 3 parts according to the fitts law
First area to get attention according to reading pattern is used to promote events and ads.
Direct CTA for our core service in the most thumb-friendly zone
3rd space for our USP as a business to retain users and drive conversion.
Layer 1 Primary/basic info
Layer 2 for secondry layer of information and building trust
Layer 3 If the user wants to reach more and CTA to book
Filter to sort your package
Package details
Pricing
Further details
Package information page
Progressive disclosure of a high amount of information regarding the setup, systematically divided into 3 layers to prevent cognitive overload
Items in Package
About set up
Reviews
Banana Leaves
A brown wooden arch with flower hangings
Qty : 4
₹ 2000
Wooden Table
A brown wooden arch with flower hangings
Qty : 2
₹ 4000
Marigold trail
A brown wooden arch with flower hangings
Qty : 20
₹ 2000
Items in Package
About set up
Reviews
2 Hr Setup time
Note
Please clear the expected area of decor beforehand . This onlyto avoid further delay
Team of 5 will complete the decor
You can contact him
Mukesh Patel
Team lead , operations executive
Please understand the process
Items in Package
About set up
Reviews
Mukesh Patel
4.6
Absolutely Stunning!
The floral decor for our housewarming was absolutely stunning. The arrangements brought so much life and elegance to our new home.
Parthiv Sharma
40
Perfect Housewarming Touch
The floral decor for my housewarming was the perfect touch. The flowers were fresh and beautifully arranged, making the space feel so welcoming.
Anand Shinde
4.9
Exceeded Expectations
The floral design for our party exceeded all expectations! The team perfectly captured our style and created an unforgettable atmosphere.
Custom Setup Screen
Add Items
Preview
Props
Lighting
Flower arrangements
Control panel to add new objects to the room. As it is a recognisable UI pattern
List of objects added to the setup and option to remove specific objects
Aim : Increase user control, hence trust
Preview button
Majority f the screen dedicated to display the 3d model of scanned room
Total cost : ₹ 1000
Save Design
Go to Cart
Direct CTA that will help conversion and save button to increase user freedom
Preview Page also has CTA to book the custom package
Choose a room or scan your own room
Number of props to choose from
Payment
Onboarding and other screens
Visual design and UI kit creation
Edge case scenaios
Usability testing
Usability testing was conducted with 16 users. A total of fifteen such participants were chosen and divided into two key target groups based on their experience with handling decorations for an event or a place and online booking of services. The following test were performed
Contextual inquiry
In this method, we observed the user in their natural environment to see if they could complete the tasks and interact with the app in real life scenario.
Moderated usability testing.
The users performed tasks in the presence of a moderator ( any member of our team). The moderator guided the user in the completion of the task wherever the help of a nudge was required
5-second test
The user was given 5 seconds to look at the home page of the app. A list of the first 3-5 things that were noticed were noted down.
Results
Tasks
Positive feedback
Challenges faced
Average Rating and time taken
Browse and book a Shubh Sthapana decoration package for your home, for house warming ceremony.
• Smooth booking flow that did not confuse users.
• Clean, understandable interface.
• Display item list before setup and dismantle details.
• Reduce excessive clicks from slider—explore alternative formats.
• Add clear icon for dismantle process.
• Provide direction and vastu guidance in puja setups.
Rating 4.9 / 5
Time taken : 3 min
Browse Customise your birthday decor package by choosing props and proceed to checkout
• Live cost updates provide transparency and benefit users.
• “Back to Editing” option improves flexibility.
• Enhance navigation in preview mode.
• Optimize the order of “Add Items” options.
• Improve visibility of preview and placement options.
• Add categorization and filtering for props/items.
• Provide setup time estimates for décor
Rating 4.0 / 5
Time taken : 2 min
Place editing of objects not easily understandable
Categorization in props
The number of items in the details page should come first. followed by setup time and then dismantle.
Vendor cancels service at the last moment ( 1 hr before delivery) without informing
What do we do
Send the customer a notification on the app, SMS on the phone and a call informing the same. Immediately with give them 3 similar decor options (vendor choices) with discounted offers.
Why do we take that action
The 3-step communication framework ensures that the customer is informed. Here, the call builds trust, and the discounted offers ensure customer retention
2 people from the same exact house/ event hall have booked the same or different packages for the same event at around the same time.
What do we do
Send a pop-up notification to the second person to inform regarding prior booking and ask for confirmation. Also, we will give the option to replace the earlier booking.
Why do we take that action
If this situation arises, the user would have the knowledge regarding earlier booking or solve any communication gap if any. Also If the intent is to replace the booking, they are given the choice , this helps the conversion rate
Aarambh : Intuitive file sharing ecosystem interaction design project
Project type
Product design, thinking
Team
4 designers
My role
Ideation, Wireframing, UX research, prototyping
Duration
1 month
Competitor analysis
Our Feature
CherishX
Lamansh
FNP
FlowerAura
Winni
Variety of Decor Styles
✅
✅
❌
❌
❌
Customization Options
✅
⚠️ Limited
⚠️ Limited
⚠️ Moderate
⚠️ Moderate
Event Types Covered (weddings, birthdays, corporate)
✅
⚠️ Limited
✅
✅
⚠️ Small events
Sustainable / Eco-Friendly Offerings
⚠️ Limited
❌
❌
❌
⚠️ Limited
Last-Minute Booking Available
✅
❌
❌
✅
✅
Transparent Pricing
⚠️ Limited
✅
❌ Poor
⚠️ Moderate
⚠️ Moderate
Delivery Accuracy / Timeliness
✅
⚠️ Moderate
❌ Poor
⚠️ Moderate
✅ Good
Mobile App or Online Ordering
⚠️ Basic
⚠️ Basic
✅ Advanced
✅ Advanced
⚠️ Simple
Niche or Thematic Collections
Balloons & small home decor
Traditional handicrafts
General gifts
General Gifts
Budget-friendly
Process Documentation
Now lets start from the start
experienced delayed setups
After the research ,analysis and indentification of gaps it was important to state the problem clearly and define what approach we would be taking in the solution product
Defining the problem
Homeowners with small-to-medium décor needs have no reliable path from intent to execution — leaving a willing market segment unserved and a supply side misaligned to where real demand lives.
Small-to-medium home decoration consumers are underserved by the current market, where professional decorators and planners predominantly focus on large-scale events, leaving a significant gap in accessible, reliable vendors for aesthetic residential setups. This misalignment between supply and consumer demand results in lost market opportunity and unmet customer needs in the home décor segment.
Key Learnings
How market and positioning affect what features go in the product
Finally, design does not start with the screen; it starts with questions, multiple questions from the user and business perspective.